Trailer
Anita Menon
Host · Dubai
Opens the season with why she is asking these questions now, and what she is hoping to hear.
Currently curating my guest list…
Off Label
The most interesting conversations in healthcare usually happen after the meeting ends.
- What really worked.
- What didn't.
- The decisions that were harder than they looked.
- The things they'd do differently.
- And where they think healthcare goes next.
That's the conversation I want to have.
Why I'm doing this
Healthcare is good at publishing outcomes. It is poor at passing on judgement.
The reasoning rarely leaves the room it was made in.
Almost everything useful I know came from a conversation nobody intended to write down.
Someone explaining, after the fact, why they really made the call. What it cost. What they would not do again.
That is what this records. Not the case study. The judgement underneath it.
Some of what I'll ask you
The business you're building
- What problem are you actually trying to solve, underneath the positioning?
- What has worked better than you expected - and what quietly hasn't?
- Which decision looked obvious from the outside and was nothing like that from where you sat?
Where healthcare goes next
- What does technology genuinely change in your world, and what is still theatre?
- Where is AI real for you, and where is it being oversold?
- What needs to change in the next few years that nobody is moving fast enough on?
And the human story
- Was there a moment you wondered whether you were the right person to do this?
- A call you weren't comfortable with, but made anyway.
- What would you do differently, knowing what you know now?
No rehearsed answers. Nothing you're uncomfortable sharing.
We don't need names, companies, or anything that belongs to someone else. You decide how much goes in.
Season one · Recording in November · One episode every fortnight
Episode 01
To be announced
Name and introduction, once it's in the diary.
Episode 02
To be announced
Name and introduction, once it's in the diary.
Episode 03
To be announced
Name and introduction, once it's in the diary.
Episode 04
To be announced
Name and introduction, once it's in the diary.
Each name goes up as it's confirmed.
A little about me
I'm Anita. Eighteen years in commercial healthcare, across Abbott, Amgen, Mundipharma, Novartis and Cipla. The US, India, Switzerland, Asia Pacific, Australia and New Zealand, and now the Gulf.
Most of it happened where the manual runs out. Building commercial teams, opening markets nobody had a template for, working it out while we were already moving.
The conversations that changed how I work happened in corridors.
Over coffee. In the back of a taxi.
When someone finally said the thing they had left out of the presentation.
OffLabel is where I put a few of those conversations.
I'm based in Dubai, with an MSc in Biochemistry from the University of Mumbai, an MBA from Rutgers, and a patent with my name on it.
Come and talk to me
More of it happens off the record
If you're building something in healthcare, or running one, I'd like an hour of your time.
Here is exactly how it works.
- 01We get introduced on a short call, so we're not strangers when the camera is on.
- 02We talk for 45 minutes to an hour. One conversation, one take, no script.
- 03I cut it to 15 or 20 minutes for pace, never for meaning.
- 04It goes out on YouTube and LinkedIn.
Or write to offlabel.withanita@gmail.com